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Hundreds of Bradford families take part in Infant Mental Health Awareness campaign

Events will be taking place in Bradford this week organised by Better Start Bradford to mark the first national Infant Mental Health Awareness Week. Hundreds of local families with babies and toddlers will be taking part in activities on each day of the week, which aim to raise awareness about the importance of building babies’ minds to give children the best possible start in life.

The activities will be taking place in Bowling and Barkerend, Bradford Moor and Little Horton in Bradford: the area where innovative community partnership Better Start Bradford – a 10-year Big Lottery-funded project – provides support and services to families with children age 0-3.

Media are invited to attend What’s the story Jackanory! at 1.30pm on Monday 6th June 2016:

AT: Shine, St Stephen’s Church Hall, Newton St, West Bowling.

WITH: An interactive story time with puppet show.

PHOTOS AND INTERVIEWS: Families, young children and local residents and BSB team.

Media are invited to attend Family Fun at Myra Shay at 1pm on Wednesday 8th June 2016:

AT: Myra Shay Recreation Ground, Barkerend Road BD3 8QX

WITH: Family fun day for under 5’s with toddler Olympics, bear hunt, bouncy castle, painting and more.

PHOTOS AND INTERVIEWS: Families, young children and local residents and BSB team.

The activities, taking place at local community venues, schools and outdoor play spaces, include:

  • ‘Stay and play’ fun – games for toddlers designed to help develop active minds
  • ‘What’s the story Jackanory!’ – storytime session to help develop creative minds
  • ‘Fun in the Park’ at Myra Shay – toddler Olympics and family fun
  • ‘Building babies’ brains’ events for parents and practitioners, including brain games and expert guest speaker Dr Suzanne Zeedyk, exploring the crucial role of parents in babies’ brain development.

Read more about all these activities and more in Better Start Bradford’s What’s On guide.

Michaela Howell, Programme Director, Better Start Bradford, says: “We’re thrilled to be getting involved in the first Infant Mental Health Awareness Week, alongside our partners and hundreds of local families. This event aims to raise awareness of a critical topic: how families can support their babies’ brain development to give them the best possible start in life. In the first few years of a child’s life, their brain develops rapidly, and the way parents nurture their child is essential to this. The activities we’re running in Bradford this week offer parents practical, fun ways to help their babies to be active, creative, healthy and happy. It’s a message we will continue to get across through our projects with local families year-round.”

Infant Mental Health Awareness Week is coordinated nationally by the Parent Infant Partnership, to raise awareness about the importance of social and emotional wellbeing for babies. Better Start Bradford aims to improve the life chances of babies and very young children in three wards of Bradford, through a range of projects based on research and community engagement.



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